Erez Coheninteractive artist & creative developer

Projection Mapping · 2023

Brick in the Wall

Algorithmic projection mapping at the Bechorot Art Festival — mathematics that rebuild a building's own structure, then take it apart.

Brick in the Wall

Brick in the Wall is a projection-mapping piece made for the Bechorot Art Festival in Jerusalem. There is no AI here — the work is driven by mathematical algorithms that reconstruct the building's own architecture, brick by brick, and then deform it: bending, rippling, and pulling the façade apart before letting it reassemble.

Concept

The building maps itself. The algorithms read the structure of the façade and rebuild it in light, so every deformation belongs to the architecture it sits on — the wall appears to come loose from its own geometry rather than have an unrelated image thrown over it.

Process

Working from the building's structure, the piece generates its imagery procedurally — mathematical systems replicating and distorting the brickwork — then maps it back onto the surface so the physical and the generated stay locked together.

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